Insights Overview
PinkQuill Insights helps you understand how your content performs and how your audience engages with your work. Use these analytics to make informed decisions about your creative strategy.
Accessing insights
Go to Insights from your sidebar or profile menu. You'll see a dashboard with your key metrics and detailed breakdowns.
What you'll learn
- How many people view your content
- Which posts perform best
- How your audience is growing
- When your audience is most active
- What type of content resonates
Dashboard
The insights dashboard gives you an at-a-glance view of your performance.
Time range
Use the date picker to view metrics for different periods:
- Last 7 days — Recent short-term trends
- Last 30 days — Monthly overview
- Last 90 days — Quarterly trends
- Custom — Select specific date ranges
Dashboard sections
- Key metrics — Top-level numbers (views, reach, engagement)
- Charts — Visual trends over time
- Top content — Your best-performing posts
- Audience — Follower growth and demographics
Key Metrics
Understanding what each metric means helps you interpret your performance.
Views
Total number of times your content was viewed. Includes multiple views from the same person.
Reach
Number of unique accounts that saw your content. Unlike views, each person is counted only once.
Engagement Rate
Percentage of people who interacted with your content (reactions, comments, saves, relays) divided by reach. Higher is better.
Follower Growth
Net change in followers (new followers minus unfollows) over the period. Shows your audience growth trajectory.
Understanding changes
Metrics include comparison to the previous period (shown as a percentage change). Green indicates growth, red indicates decline. Some fluctuation is normal.
Content Analytics
Dive deeper into how individual pieces of content perform.
Content overview
At Insights → Content, you'll see:
- List of all your posts and takes
- Performance metrics for each
- Sorting by views, engagement, date
- Filter by content type (posts vs. takes)
Individual post analytics
Click on any post to see detailed metrics:
- Total views — How many times it was viewed
- Unique views — How many different people viewed it
- Reactions — Breakdown by reaction type
- Comments — Total comments received
- Saves — How many people bookmarked it
- Relays — How many times it was shared
- Traffic sources — Where viewers came from
What makes content successful
Look for patterns in your top-performing content:
- What topics resonate?
- What post types perform best?
- What time of day gets more engagement?
- What length works for your audience?
Audience Insights
Learn about the people who follow and engage with your content.
Follower growth
The follower growth chart shows how your audience has changed over time. You can see:
- New followers per day/week
- Unfollows (if any)
- Net growth trend
- Total follower count over time
Audience activity
Understand when your audience is most active to optimize your posting schedule:
- Best days to post
- Peak activity hours
- Time zone distribution
Tip: Post when your audience is active to maximize initial engagement, which can help your content reach more people.
Using Your Insights
Data is only valuable if you use it to improve. Here's how to act on your insights:
Identify what works
- Look at your top 5 posts — what do they have in common?
- Note which post types get the most engagement
- Pay attention to topics that resonate
Experiment and iterate
- Try new content types based on what's working
- Test different posting times
- Vary your content mix and measure results
Set goals
- Aim for specific engagement rate improvements
- Set follower growth targets
- Track progress over time
Don't obsess over numbers
While insights are useful, remember that creative expression shouldn't be solely driven by metrics. Create what matters to you, and use insights to understand how to share it more effectively.